Image License Guide

Image licensing can be a complicated topic, so we wanted to summarize what you can and can’t do with the images from your photo session.

Things you can use the images for

  • Any activity directly related to the sale or rental of the property, including use on MLS, social media, online magazines or print media.

  • When the property is sold, share up to 3 images with the Buyers-Agent for the use to advertise the success of the transaction.

  • Use images a second or third time when you get rehired to sell a property again.

  • Share the images with the home owner for non-commercial use.

  • Get reimbursed by the home owner for the cost of the images (however, they can’t use the images for commercial purposes)

Things you aren’t Allowed to Do with the Images

  • Share the images with third parties for commercial use:

    • E.g. contractors can’t use them to advertise for their work on their homepage

    • E.g. the home owner can’t use them to advertise for rental of the home

  • Share images with another agent to promote their listing.

  • Sell images to any third party, including other agents or home owners.

  • Use the images for general marketing activities for your brand without direct connection to the sale/rental of a property:

    • E.g. use “neutral” landscape images in a seasonal newsletter

    • E.g. promote an agencies general work on their website.

We understand that this can be a tricky topic, so in order to avoid any misunderstandings, please get in touch with us when you are not clear about what you can do with the images you receive.

Any Questions?